Over-the-top is defined as the delivery of services, content, or applications such as music streaming, television shows, videos, messaging, and Voice over IP over the internet. Over-the-top does not require a subscription as compared to traditional cable, landline phone service, or satellite pay-tv but requires a broadband connection. The traditional distributors have a vital role to play towards the growth of the OTT market as they are also experts in sales and marketing with a strong establishment of the customer network. Providers of Over-the-top depend on global network and access network speeds which range from 0.5 to 3 for video content and 256 kb for messaging. Global Over-the-top (OTT) Market іѕ ѕеgmеntеd on the bаѕіѕ оf Device (Desktop and Laptop, Gaming Consoles, OTT Streaming Devices, Smartphones and Tablets, and Smart TVs) Content-Type (Video, Messaging, Voice Over IP, and Music Streaming) and region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa). The Global Over-the-top (OTT) Market wаѕ vаluеd аt UЅD 132,76.2 Мn іn 2020 іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу аt а САGR оf 28.6% frоm 2021 tо 2030. The report on Global Over-the-top (OTT) Market which оffеrѕ іn-dерth аnаlуѕіѕ оn mаrkеt drіvеrѕ, rеѕtrаіntѕ, орроrtunіtіеѕ, trеndѕ, and other important information regarding the Global Over-the-top (OTT) Market. This rероrt іnсludеs quаlіtаtіvе іnfоrmаtіоn and quаntіtаtіvе аnаlуѕіѕ оf vаrіоuѕ ѕеgmеntѕ іn tеrmѕ оf mаrkеt ѕhаrе, grоwth, орроrtunіtу аnаlуѕіѕ, mаrkеt value, еtс. fоr thе fоrесаѕt уеаrѕ. The report offers detailed information regarding the various key players operating in the Global Over-the-top (OTT) Market, their financials, key developments, supply chain trends, technological innovations, apart from future strategies, acquisitions & mergers, market footprint, and COVID-19 Analysis. This report is based on analysis, synthesis, and interpretation of the information gathered regarding the Global Over-the-top (OTT) Market from various sources. We analyzed the data and information and gained insights using primary and secondary research efforts with the primary objective to provide a holistic view of the Global Over-the-top (OTT) Market. Market Dynamics: Increasing consumer preference from traditional television entertainment towards a customized source and from a standard communication to alternative messaging and calling is expected to boost the growth of the over-the-top market. Increasing penetration of high-speed internet, public Wi-Fi, and unlimited wireless data plans are the key factors anticipating the growth of the global over-the-top market. Moreover, the high penetration of mobile phones is another factor expected to the growth of the global over-the-top market. According to, The World Bank, there were 6.6 billion mobile phone users in 2013 and their penetration is growing at over 30% year on year. The other key driver is cloud services. It offers a portable service where users can store their data and can access it anywhere. However, online piracy is a major factor that is likely to hinder the growth of the global market over the forecasted period. Also, the availability of offline content and low internet penetration in developing countries is a factor that hampers the growth of the global over-the-top market. Furthermore, the increasing adoption of the over-the-top in various applications such as education, e-commerce, finance, and health across the globe is the ongoing trend that is expected to support market growth. The key players are developing convenient solutions for easy access to applications, and the rising video segment of a video-on-demand feature that uses cloud services to share cloud data with the audience is a potential opportunity for market players over the forecast period. Segmental Analysis: Among the device segments, the smartphones and tablets segment is accounted for a major revenue share and is expected to maintain its dominance in the global market, due to high penetration, and use of mobile devices. Among the content type segments, the video segment is projected to dominate the global market, due to subscription-based models. Regional Analysis: North America over-the-top (OTT) market is estimated to account for a higher revenue share as compared to that of the other regional markets in the global over-the-top (OTT) market. This is attributed to the presence of leading players, technological advancements, high penetration of mobile devices, and the increasing population in the countries in the region. The Asia Pacific over-the-top (OTT) market is expected to register the highest CAGR in the global market during the forecast period, due to the increase in internet subscriptions. Moreover, the markets in Latin America, and Middle East & Africa are expected to witness moderate growth over the forecast period. Global Over-the-top (OTT) Market Segmentation:
Segmentation by Device: • Desktop and Laptop • Gaming Consoles • OTT Streaming Devices • Smartphones and Tablets • Smart TVs Segmentation by Content-Type: • Video • Messaging • Voice Over IP • Music Streaming Segmentation by region: North America Europe Asia Pacific Latin America Middle East & Africa
Key Players:
Amazon.com Inc. Apple Inc. Facebook Inc. Google Inc. FilmOn Hulu Roku, Inc. Home Box Office, Inc. Direct TV Now Netflix Inc.
Scope:
Report Data
Market
Forecast 2022
XX million/billion (2022-2032)
CAGR 2022 - 2032
%
Analysis Period
2022 - 2032
Base Year
2021
Forecast Data
2022 - 2032
Segments Covered
By Type, By Application, And by Regions
Regional Scope
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
1 Introduction (Page No. - 15) 1.1 The objectives of this study 1.2 Market Definition 1.2.1 Market Scope 1.3 Research Methodology 1.4 Stakeholders 1.5 Currency 1.6 Research Assumptions 1.7 Limitation 2 Executive Summary (Page No. - 25)
3. Market Outlook (Page No. - 29) 3.1 Introduction 3.2 DROC Matrix 3.3 Market Challenges 3.4 Market Share Analysis 3.5 Value chain Analysis 3.6 COVID-19 Impacts on Global Over-the-top (OTT) Industry
4 Industry Trends (Page No. - 42) 4.1 Introduction 4.2 PESTEL Analysis 4.3 Porter’s Five Forces Model 4.3.1 Threat of new entrance 4.3.2 Threat of substitute product 4.3.3 Bargaining power of buyer 4.3.4 Bargaining power of supplier 4.3.5 Intensity of competitive rivalry
5 Over-the-top (OTT) Market Device Analysis (Page No. - 51) 5.1 Introduction 5.2 Benchmark Market Revenue Analysis by Device, 2015-2019 5.3 Estimated and Projected Market Analysis by Device, 2020-2030 5.4 Y-o-Y Growth Trend Analysis 5.5 Desktop and Laptop 5.6 Gaming Consoles 5.7 OTT Streaming Devices 5.8 Smartphones and Tablets 5.9 Smart TVs
6 Over-the-top (OTT) Market Content-Type Analysis (Page No. - 60) 6.1 Introduction 6.2 Benchmark Market Revenue Analysis by Content-Type, 2015-2019 6.3 Estimated and Projected Market Analysis by Content-Type, 2020-2030 6.4 Y-o-Y Growth Trend Analysis 6.5 Video 6.6 Messaging 6.7 Voice Over IP 6.8 Music Streaming
7 Over-the-top (OTT) Regional Analysis (Page No. – 67) 7.1 Introduction 7.2 North America 7.2.1 Benchmark Market Revenue Analysis by Country, 2015-2019 7.2.2 Estimated and Projected Market Analysis by Country, 2020-2030 7.2.3 U.S. 7.2.4 Canada 7.2.5 Mexico 7.3 Europe 7.3.1 Benchmark Market Revenue Analysis by Country, 2015-2019 7.3.2 Estimated and Projected Market Analysis by Country, 2020-2030 7.3.3 U.K. 7.3.4 Germany 7.3.5 France 7.3.6 Rest of Europe 7.4 Asia-Pacific (APAC) 7.4.1 Benchmark Market Revenue Analysis by Country, 2015-2019 7.4.2 Estimated and Projected Market Analysis by Country, 2020-2030 7.4.3 Japan 7.4.4 China 7.4.5 India 7.4.6 Rest of APAC 7.5 Rest of the World (RoW) 7.5.1 Benchmark Market Revenue Analysis by Country, 2015-2019 7.5.2 Estimated and Projected Market Analysis by Country, 2020-2030 7.5.3 Middle East 7.5.4 Africa 7.5.5 Latin America
8 Company Profiles (Page No. - 87) (Overview, Products & Services, Strategies & Insights, recent Developments)* 8.1 Amazon.com Inc. 8.2 Apple Inc. 8.3 Facebook Inc. 8.4 Google Inc. 8.5 FilmOn 8.6 Hulu 8.7 Roku, Inc. 8.8 Home Box Office, Inc. 8.9 Direct TV Now 8.10 Netflix Inc.TABLE 1 WORLD OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED REGIONAL ANALYSIS, 2020-2030 (USD MILLION) TABLE 2 WORLD OVER-THE-TOP (OTT) BENCHMARK MARKET REVENUE ANALYSIS BY DEVICE, 2015-2019, (USD MILLION) TABLE 3 WORLD OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 4 WORLD OVER-THE-TOP (OTT) BENCHMARK MARKET REVENUE ANALYSIS BY CONTENT-TYPE, 2015-2019, (USD MILLION) TABLE 5 WORLD OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 6 NORTH AMERICA WORLD OVER-THE-TOP (OTT) BENCHMARK MARKET REVENUE ANALYSIS BY COUNTRY, 2015-2019, (USD MILLION) TABLE 7 NORTH AMERICA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED COUNTRY ANALYSIS, 2020-2030 (USD MILLION) TABLE 8 NORTH AMERICA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 9 NORTH AMERICA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 10 U.S. OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 11 U.S. OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 12 CANADA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 13 CANADA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 14 MEXICO OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 15 CANADA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 16 EUROPE WORLD OVER-THE-TOP (OTT) BENCHMARK MARKET REVENUE ANALYSIS BY COUNTRY, 2015-2019, (USD MILLION) TABLE 17 EUROPE OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED COUNTRY ANALYSIS, 2020-2030 (USD MILLION) TABLE 18 EUROPE OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 19 EUROPE OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 20 U.K. OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 21 U.K. OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 22 GERMANY OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 23 GERMANY OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 24 FRANCE OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 25 FRANCE OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 26 REST OF EUROPE OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 27 REEST OF EUROPE OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 28 ASIA-PACIFIC WORLD OVER-THE-TOP (OTT) BENCHMARK MARKET REVENUE ANALYSIS BY COUNTRY, 2015-2019, (USD MILLION) TABLE 29 ASIA-PACIFIC OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED COUNTRY ANALYSIS, 2020-2030 (USD MILLION) TABLE 30 ASIA-PACIFIC OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 31 ASIA-PACIFIC OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 32 JAPAN OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 33 JAPAN OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 34 CHINA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 35 CHINA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 36 INDIA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 37 INDIA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 38 REST OF APAC OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 39 REST OF APAC OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 40 ROW OVER-THE-TOP (OTT) BENCHMARK MARKET REVENUE ANALYSIS BY COUNTRY, 2015-2019, (USD MILLION) TABLE 41 ROW OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED COUNTRY ANALYSIS, 2020-2030 (USD MILLION) TABLE 42 ROW OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 43 ROW OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 44 MIDDLE EAST OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 45 MIDDLE EAST OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 46 AFRCA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 47 AFRICA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION) TABLE 48 LATIN AMERICA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED DEVICE ANALYSIS, 2020-2030 (USD MILLION) TABLE 49 LATIN AMERICA OVER-THE-TOP (OTT) ESTIMATED AND PROJECTED CONTENT-TYPE ANALYSIS, 2020-2030 (USD MILLION)
Frequently Asked Questions
What is the future market value of the ?
The current market value for is expected USD XX million/billion by 2022.
What is the CAGR of the Market?
The is to grow at a CAGR of 5.3% during the forecast by 2032.
What is the Market segment?
On the basis of type, the is segmented into Types.