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Global Mobile Advertising Industry Market Dynamics & Strategic Insights 2021-2030
Global giants such as Snap, Facebook, and Google placed a large portion on mobile advertising, pointing to a bright future indeed for this market. Mobile advertising includes social, search, programmatic, and video ads. Mobile advertising is important in both developed and developing economies - as millions of people come online for the first time on smartphones.
Global Mobile Advertising Market іѕ ѕеgmеntеd on the bаѕіѕ оf Format (Search, Native Social, Display, In-App, Websites, Video, and SMS), Category (Art and Entertainment, Hobbies and Interests, and Others), and region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa).
The Global Mobile Advertising Market wаѕ vаluеd аt UЅD 175,236 Мn іn 2020 іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу аt а САGR оf 17.5% frоm 2021 tо 2030.
The report on Global Mobile Advertising Market which оffеrѕ іn-dерth аnаlуѕіѕ оn mаrkеt drіvеrѕ, rеѕtrаіntѕ, орроrtunіtіеѕ, trеndѕ, and other important information regarding the Global Mobile Advertising Market. This rероrt іnсludеs quаlіtаtіvе іnfоrmаtіоn and quаntіtаtіvе аnаlуѕіѕ оf vаrіоuѕ ѕеgmеntѕ іn tеrmѕ оf mаrkеt ѕhаrе, grоwth, орроrtunіtу аnаlуѕіѕ, mаrkеt value, еtс. fоr thе fоrесаѕt уеаrѕ. The report offers detailed information regarding the various key players operating in the Global Mobile Advertising Market, their financials, key developments, supply chain trends, technological innovations, apart from future strategies, acquisitions & mergers, market footprint, and COVID-19 Analysis. This report is based on analysis, synthesis, and interpretation of the information gathered regarding the Global Mobile Advertising Market from various sources. We analyzed the data and information and gained insights using primary and secondary research efforts with the primary objective to provide a holistic view of the Global Mobile Advertising Market.
Market Dynamics:
Increasing use of mobile devices among consumers, the growing popularity of in-app advertisements, and the growth of video advertisements are some of the factors driving the growth of the advertising industry and fuelling the growth of the global mobile advertising market. The advertisement in social media applications is a major factor in the global market. The increasing number of mobile internet users and time spent on mobile devices is expected to fuel the growth of the global mobile advertising market during the forecast period. The rapid growth of the e-commerce industry is another factor anticipated to propel the growth of the global mobile advertising market.
However, increasing the adoption of ad-block software by smartphone users to avoid unwanted ads is the key factor expected to restrain the growth of the global market over the forecast period. Strict government regulations related to mobile ads combined with security and privacy concerns have hampered the growth of the global market.
Furthermore, providing age-group specific mobile advertising contents offers a huge opportunity for mobile advertising companies. Also, mobile advertisers and content creators are projected to develop age-group specific content to target the mass mobile internet population is a factor expected to create opportunities in the global mobile advertising market. Moreover, increasing adoption of artificial intelligence as an advertising tool, and increasing adoption of programmatic advertising key trends in the global mobile advertising market.
Segmental Analysis:
Among the format segments, the display and search segments are accounted for a major revenue share and are expected to maintain their dominance in the global market. The video segment is expected to grow at the highest CAGR in the global market, due to the increase in the on-demand video watching population and rising social media users across the globe.
Among the category segments, the art and entertainment segment is expected to contribute to significant revenue shares of the global mobile advertising market during the forecast period.
Regional Analysis:
North America mobile advertising market is accounted for a significant share in terms of revenue, due to robust digital infrastructure and growing adoption of smart devices across countries in the region. Also, the strong presence of key players is another factor that is expected to drive the growth of the market in the region. Asia Pacific mobile advertising market is projected to register lucrative CAGR in the global market during the forecast period, owing to increasing e-commerce activities and digitalization across various industries. Also, the rising number of smartphone users, high investment in telecom network development, and awareness regarding mobile advertising among enterprises are some of the factors projected to substantially drive the growth in the region. The market in Middle East & Africa and Latin America are projected to witness average growth in terms of revenue, due to the increasing penetration of advertising platforms in this region.
Global Mobile Advertising Market Segmentation:
Segmentation by Format:
• Search
• Native Social
• Display
• In-App
• Websites
• Video
• SMS
Segmentation by Category:
• Art and Entertainment
• Hobbies and Interests
• Others
Segmentation by region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Key Players:
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Facebook Inc.
Flurry Inc.
Google Inc.
Inmobi Technologies Pvt. Ltd.
Matomy Media Group Ltd.
Millennial Media Inc.
Smaato Inc.
PageFair Ltd.
Adobe Systems Inc.
Amobee
Pandora Media
Global Mobile Advertising Market іѕ ѕеgmеntеd on the bаѕіѕ оf Format (Search, Native Social, Display, In-App, Websites, Video, and SMS), Category (Art and Entertainment, Hobbies and Interests, and Others), and region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa).
The Global Mobile Advertising Market wаѕ vаluеd аt UЅD 175,236 Мn іn 2020 іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу аt а САGR оf 17.5% frоm 2021 tо 2030.
The report on Global Mobile Advertising Market which оffеrѕ іn-dерth аnаlуѕіѕ оn mаrkеt drіvеrѕ, rеѕtrаіntѕ, орроrtunіtіеѕ, trеndѕ, and other important information regarding the Global Mobile Advertising Market. This rероrt іnсludеs quаlіtаtіvе іnfоrmаtіоn and quаntіtаtіvе аnаlуѕіѕ оf vаrіоuѕ ѕеgmеntѕ іn tеrmѕ оf mаrkеt ѕhаrе, grоwth, орроrtunіtу аnаlуѕіѕ, mаrkеt value, еtс. fоr thе fоrесаѕt уеаrѕ. The report offers detailed information regarding the various key players operating in the Global Mobile Advertising Market, their financials, key developments, supply chain trends, technological innovations, apart from future strategies, acquisitions & mergers, market footprint, and COVID-19 Analysis. This report is based on analysis, synthesis, and interpretation of the information gathered regarding the Global Mobile Advertising Market from various sources. We analyzed the data and information and gained insights using primary and secondary research efforts with the primary objective to provide a holistic view of the Global Mobile Advertising Market.
Market Dynamics:
Increasing use of mobile devices among consumers, the growing popularity of in-app advertisements, and the growth of video advertisements are some of the factors driving the growth of the advertising industry and fuelling the growth of the global mobile advertising market. The advertisement in social media applications is a major factor in the global market. The increasing number of mobile internet users and time spent on mobile devices is expected to fuel the growth of the global mobile advertising market during the forecast period. The rapid growth of the e-commerce industry is another factor anticipated to propel the growth of the global mobile advertising market.
However, increasing the adoption of ad-block software by smartphone users to avoid unwanted ads is the key factor expected to restrain the growth of the global market over the forecast period. Strict government regulations related to mobile ads combined with security and privacy concerns have hampered the growth of the global market.
Furthermore, providing age-group specific mobile advertising contents offers a huge opportunity for mobile advertising companies. Also, mobile advertisers and content creators are projected to develop age-group specific content to target the mass mobile internet population is a factor expected to create opportunities in the global mobile advertising market. Moreover, increasing adoption of artificial intelligence as an advertising tool, and increasing adoption of programmatic advertising key trends in the global mobile advertising market.
Segmental Analysis:
Among the format segments, the display and search segments are accounted for a major revenue share and are expected to maintain their dominance in the global market. The video segment is expected to grow at the highest CAGR in the global market, due to the increase in the on-demand video watching population and rising social media users across the globe.
Among the category segments, the art and entertainment segment is expected to contribute to significant revenue shares of the global mobile advertising market during the forecast period.
Regional Analysis:
North America mobile advertising market is accounted for a significant share in terms of revenue, due to robust digital infrastructure and growing adoption of smart devices across countries in the region. Also, the strong presence of key players is another factor that is expected to drive the growth of the market in the region. Asia Pacific mobile advertising market is projected to register lucrative CAGR in the global market during the forecast period, owing to increasing e-commerce activities and digitalization across various industries. Also, the rising number of smartphone users, high investment in telecom network development, and awareness regarding mobile advertising among enterprises are some of the factors projected to substantially drive the growth in the region. The market in Middle East & Africa and Latin America are projected to witness average growth in terms of revenue, due to the increasing penetration of advertising platforms in this region.
Global Mobile Advertising Market Segmentation:
Segmentation by Format:
• Search
• Native Social
• Display
• In-App
• Websites
• Video
• SMS
Segmentation by Category:
• Art and Entertainment
• Hobbies and Interests
• Others
Segmentation by region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Key Players:
Applovin Corporation
Avazu Inc.
Chartboost Inc.
Facebook Inc.
Flurry Inc.
Google Inc.
Inmobi Technologies Pvt. Ltd.
Matomy Media Group Ltd.
Millennial Media Inc.
Smaato Inc.
PageFair Ltd.
Adobe Systems Inc.
Amobee
Pandora Media
Scope:
| Report Data | Market |
| Forecast 2022 | XX million/billion (2022-2032) |
| CAGR 2022 - 2032 | % |
| Analysis Period | 2022 - 2032 |
| Base Year | 2021 |
| Forecast Data | 2022 - 2032 |
| Segments Covered | By Type, By Application, And by Regions |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Key Companies Profiled | . |
| Key Segments | By Type By Applications |
| Report Coverage | Market Drivers, Market Trends, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis |
Frequently Asked Questions
What is the future market value of the ?
The current market value for is expected USD XX million/billion by 2022.
What is the CAGR of the Market?
The is to grow at a CAGR of 5.3% during the forecast by 2032.
What is the Market segment?
On the basis of type, the is segmented into Types.
Who are the key players operating in the ?
The major players operating in the are Company.
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