- Home
- Industries
Aerospace And Defence
Agriculture
Automotive And Transportation
Banking And Finance
Business
Chemicals And Materials
Consumer And Retail
Electronics And Semiconductors
Food And Beverages
Machinery & Equipments
Manufacturing And Construction
Medical Devices
Others
Pharmaceuticals And Healthcare
Power And Energy
Sports
Technology
- Services
- News Room
- About us
- Contact Us
-
Global Marketing Automation Software Industry Market Dynamics & Strategic Insights 2021-2030
Marketing automation software help marketers comprehend sales analytics and lead generation and provide valuable insights about customer preferences. Additionally, it allows marketers to manage online marketing campaigns and assess their separate success outcomes, which helps them to assign funds for successful campaigns. To automate and optimize leads, a company leverage the tools of marketing automation. This software used for marketing automation addresses the automation and management of the company’s contact database, email marketing, customer nurturing, and other workflows. The technology enables customer lifecycle marketing, lead generation management, and customer retention, among others.
Global Marketing Automation Software Market іѕ ѕеgmеntеd on the bаѕіѕ оf Offering (Solutions, Services), Deployment Type (On-premise, and Cloud), Application (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, and Social Media Marketing, and Others), End-Use Industry (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, Others) and region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa).
The Global Marketing Automation Software Market wаѕ vаluеd аt UЅD 4,157.3 Мn іn 2020 іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу аt а САGR оf 15.8% frоm 2021 tо 2030.
The report on Global Marketing Automation Software Market which оffеrѕ іn-dерth аnаlуѕіѕ оn mаrkеt drіvеrѕ, rеѕtrаіntѕ, орроrtunіtіеѕ, trеndѕ, and other important information regarding the Global Marketing Automation Software Market. This rероrt іnсludеs quаlіtаtіvе іnfоrmаtіоn and quаntіtаtіvе аnаlуѕіѕ оf vаrіоuѕ ѕеgmеntѕ іn tеrmѕ оf mаrkеt ѕhаrе, grоwth, орроrtunіtу аnаlуѕіѕ, mаrkеt value, еtс. fоr thе fоrесаѕt уеаrѕ. The report offers detailed information regarding the various key players operating in the Global Marketing Automation Software Market, their financials, key developments, supply chain trends, technological innovations, apart from future strategies, acquisitions & mergers, market footprint, and COVID-19 Analysis. This report is based on analysis, synthesis, and interpretation of the information gathered regarding the Global Marketing Automation Software Market from various sources. We analyzed the data and information and gained insights using primary and secondary research efforts with the primary objective to provide a holistic view of the Global Marketing Automation Software Market.
Market Dynamics:
The rising adoption of marketing automation tools among enterprises from various industry verticals for marketing campaigns through multiple digital channels such as online advertising, web search, and websites is a factor expected to drive the growth of the global market over the forecast period. The rising utilization of e-mail based marketing and mobile marketing tools and increasing adoption of social media platforms for advertising are factors expected to drive the global market. Moreover, marketing automation software helps in analyzing customer needs and retaining customers with the help of market intelligence coupled with enhanced investment in marketing automation, B2B companies experience a significant increase in revenue due to an increase in lead generation is another factor expected to drive the growth of the global market.
However, the implementation of marketing software takes more time to adapt to the changes and a lack of knowledge and analytical skills can have an impact on the market acceptance of these technology solutions factors expected to restrain the growth of the global market.
Segmental Analysis:
Among the offerings segments, the solution segment is accounted for the largest revenue share in the global marketing automation software market. This is primarily to the increasing adoption of marketing automation solutions for generating the maximum number of quality leads and capturing real-time customer data from online channels across various industries, such as BFSI, retail & e-commerce, IT & telecom, and others.
Among the deployment type segments, the cloud segment is expected to witness the fastest growth in terms of revenue during the forecast period, due to the increasing adoption of cloud-based marketing automated solutions for integration with the existing system, which allows users to upload and access data from anywhere.
Among the application segments, the lead management segment is expected to register a major revenue share in the global marketing automation software market. This is attributed to various factors, such as capturing all the potential leads that are browsing the company website, monitoring of prospect behavior, growing demand for personalized experience among customers, and better management of the entire lead lifecycle process.
Among the end-use industry segments, the retail & E-Commerce segment is expected to contribute a major revenue share and is expected to witness the highest CAGR in terms of revenue over the forecast period. This is attributed to rising internet penetration, growing consumer spending, and surging preference toward the adoption of next-generation technologies by retail companies.
Regional Analysis:
North America market os accounts for a major share in terms of revenue and is expected to maintain its position over the forecast period, due to the strong presence of a large number of software vendors in the region, including Adobe Inc., HubSpot Inc., Oracle Corporation, and SharpSpring Inc. Rising adoption of digital marketing platforms, growing requirement for personalized campaign management, and increasing adoption of automation tools primarily in the retail sector, and huge developments in cloud computing are factors propelling the growth of the marketing automation software market in North America region. Asia Pacific market is anticipated to witness the fastest growth in terms of revenue, owing to growing internet penetration, rapid inclination toward social media platforms, the rise of the retail & e-commerce industry, surging developments in the IT sector, and favorable government regulations in the region.
Global Marketing Automation Software Market Segmentation:
Segmentation by Offering:
• Solutions
• Services
Segmentation by Deployment Type:
• On-premise
• Cloud
Segmentation by Application:
• Campaign Management
• Lead Management
• Email Marketing
• Inbound Marketing
• Mobile Applications
• Lead Nurturing & Lead Scoring
• Reporting & Analytics
• Social Media Marketing
• Others
Segmentation by End-Use Industry:
• BFSI
• Retail & E-Commerce
• Healthcare
• Telecom & IT
• Discrete Manufacturing
• Government & Education
• Others
Segmentation by region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Key Players:
Act-On Software, Inc.
Adobe Inc.
Cognizant
HubSpot, Inc.
IBM Corporation
Keap
Marketo, Inc.
Oracle Corporation
Salesforce.com, Inc.
Teradata Corporation.
Global Marketing Automation Software Market іѕ ѕеgmеntеd on the bаѕіѕ оf Offering (Solutions, Services), Deployment Type (On-premise, and Cloud), Application (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, and Social Media Marketing, and Others), End-Use Industry (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, Others) and region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa).
The Global Marketing Automation Software Market wаѕ vаluеd аt UЅD 4,157.3 Мn іn 2020 іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу аt а САGR оf 15.8% frоm 2021 tо 2030.
The report on Global Marketing Automation Software Market which оffеrѕ іn-dерth аnаlуѕіѕ оn mаrkеt drіvеrѕ, rеѕtrаіntѕ, орроrtunіtіеѕ, trеndѕ, and other important information regarding the Global Marketing Automation Software Market. This rероrt іnсludеs quаlіtаtіvе іnfоrmаtіоn and quаntіtаtіvе аnаlуѕіѕ оf vаrіоuѕ ѕеgmеntѕ іn tеrmѕ оf mаrkеt ѕhаrе, grоwth, орроrtunіtу аnаlуѕіѕ, mаrkеt value, еtс. fоr thе fоrесаѕt уеаrѕ. The report offers detailed information regarding the various key players operating in the Global Marketing Automation Software Market, their financials, key developments, supply chain trends, technological innovations, apart from future strategies, acquisitions & mergers, market footprint, and COVID-19 Analysis. This report is based on analysis, synthesis, and interpretation of the information gathered regarding the Global Marketing Automation Software Market from various sources. We analyzed the data and information and gained insights using primary and secondary research efforts with the primary objective to provide a holistic view of the Global Marketing Automation Software Market.
Market Dynamics:
The rising adoption of marketing automation tools among enterprises from various industry verticals for marketing campaigns through multiple digital channels such as online advertising, web search, and websites is a factor expected to drive the growth of the global market over the forecast period. The rising utilization of e-mail based marketing and mobile marketing tools and increasing adoption of social media platforms for advertising are factors expected to drive the global market. Moreover, marketing automation software helps in analyzing customer needs and retaining customers with the help of market intelligence coupled with enhanced investment in marketing automation, B2B companies experience a significant increase in revenue due to an increase in lead generation is another factor expected to drive the growth of the global market.
However, the implementation of marketing software takes more time to adapt to the changes and a lack of knowledge and analytical skills can have an impact on the market acceptance of these technology solutions factors expected to restrain the growth of the global market.
Segmental Analysis:
Among the offerings segments, the solution segment is accounted for the largest revenue share in the global marketing automation software market. This is primarily to the increasing adoption of marketing automation solutions for generating the maximum number of quality leads and capturing real-time customer data from online channels across various industries, such as BFSI, retail & e-commerce, IT & telecom, and others.
Among the deployment type segments, the cloud segment is expected to witness the fastest growth in terms of revenue during the forecast period, due to the increasing adoption of cloud-based marketing automated solutions for integration with the existing system, which allows users to upload and access data from anywhere.
Among the application segments, the lead management segment is expected to register a major revenue share in the global marketing automation software market. This is attributed to various factors, such as capturing all the potential leads that are browsing the company website, monitoring of prospect behavior, growing demand for personalized experience among customers, and better management of the entire lead lifecycle process.
Among the end-use industry segments, the retail & E-Commerce segment is expected to contribute a major revenue share and is expected to witness the highest CAGR in terms of revenue over the forecast period. This is attributed to rising internet penetration, growing consumer spending, and surging preference toward the adoption of next-generation technologies by retail companies.
Regional Analysis:
North America market os accounts for a major share in terms of revenue and is expected to maintain its position over the forecast period, due to the strong presence of a large number of software vendors in the region, including Adobe Inc., HubSpot Inc., Oracle Corporation, and SharpSpring Inc. Rising adoption of digital marketing platforms, growing requirement for personalized campaign management, and increasing adoption of automation tools primarily in the retail sector, and huge developments in cloud computing are factors propelling the growth of the marketing automation software market in North America region. Asia Pacific market is anticipated to witness the fastest growth in terms of revenue, owing to growing internet penetration, rapid inclination toward social media platforms, the rise of the retail & e-commerce industry, surging developments in the IT sector, and favorable government regulations in the region.
Global Marketing Automation Software Market Segmentation:
Segmentation by Offering:
• Solutions
• Services
Segmentation by Deployment Type:
• On-premise
• Cloud
Segmentation by Application:
• Campaign Management
• Lead Management
• Email Marketing
• Inbound Marketing
• Mobile Applications
• Lead Nurturing & Lead Scoring
• Reporting & Analytics
• Social Media Marketing
• Others
Segmentation by End-Use Industry:
• BFSI
• Retail & E-Commerce
• Healthcare
• Telecom & IT
• Discrete Manufacturing
• Government & Education
• Others
Segmentation by region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Key Players:
Act-On Software, Inc.
Adobe Inc.
Cognizant
HubSpot, Inc.
IBM Corporation
Keap
Marketo, Inc.
Oracle Corporation
Salesforce.com, Inc.
Teradata Corporation.
Scope:
| Report Data | Market |
| Forecast 2022 | XX million/billion (2022-2032) |
| CAGR 2022 - 2032 | % |
| Analysis Period | 2022 - 2032 |
| Base Year | 2021 |
| Forecast Data | 2022 - 2032 |
| Segments Covered | By Type, By Application, And by Regions |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Key Companies Profiled | . |
| Key Segments | By Type By Applications |
| Report Coverage | Market Drivers, Market Trends, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis |
Frequently Asked Questions
What is the future market value of the ?
The current market value for is expected USD XX million/billion by 2022.
What is the CAGR of the Market?
The is to grow at a CAGR of 5.3% during the forecast by 2032.
What is the Market segment?
On the basis of type, the is segmented into Types.
Who are the key players operating in the ?
The major players operating in the are Company.
Select Licence Type
Connect with our sales team
Why Future Market Outlook
100%
Customer
Satisfaction
24x7+
Availability - we are always
there when you need us
200+
Fortune 50 Companies trust
Future Market Outlook
80%
of our reports are exclusive
and first in the industry
100%
more data
and analysis
1000+
reports published
till date
