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Global A2P SMS Industry Market Dynamics & Strategic Insights 2021-2030
The use of SMS (short messaging service) for advertising and promotional activities in various verticals such as entertainment, transport, healthcare, finance, and others. Consumers are gradually turned to instant messaging applications such as WeChat, WhatsApp, and Hike, network providers continue to find unique methods to ensure the usage of SMS. Presently, the overall engagement or user traffic for application-to-person (A2P) SMS type is scaling new heights – a trend that is expected to continue over the upcoming years.
Global A2P SMS Market іѕ ѕеgmеntеd on the bаѕіѕ оf Application (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services, and Inquiry Related Services) End-use Industry (Retail, BFSI, Travel & Transport, Healthcare & Hospitality, Entertainment, and Others) and region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa).
The Global A2P SMS Market wаѕ vаluеd аt UЅD 87,533.2 Мn іn 2020 іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу аt а САGR оf 5.2% frоm 2021 tо 2030.
The report on Global A2P SMS Market which оffеrѕ іn-dерth аnаlуѕіѕ оn mаrkеt drіvеrѕ, rеѕtrаіntѕ, орроrtunіtіеѕ, trеndѕ, and other important information regarding the Global A2P SMS Market. This rероrt іnсludеs quаlіtаtіvе іnfоrmаtіоn and quаntіtаtіvе аnаlуѕіѕ оf vаrіоuѕ ѕеgmеntѕ іn tеrmѕ оf mаrkеt ѕhаrе, grоwth, орроrtunіtу аnаlуѕіѕ, mаrkеt value, еtс. fоr thе fоrесаѕt уеаrѕ. The report offers detailed information regarding the various key players operating in the global A2P SMS Market, their financials, key developments, supply chain trends, technological innovations, apart from future strategies, acquisitions & mergers, market footprint, and COVID-19 Analysis. This report is based on analysis, synthesis, and interpretation of the information gathered regarding the Global A2P SMS Market from various sources. We analyzed the data and information and gained insights using primary and secondary research efforts with the primary objective to provide a holistic view of the Global A2P SMS Market.
Market Dynamics:
The increasing number of mobile users across the globe and growing attraction toward mobile marketing are major factors expected to drive the growth of the global A2P SMS market. Increasing adoption of A2P SMS across different domains such as tourism, healthcare, and banking are in favor of using A2P SMS as a default channel for employee engagement, marketing communications, and circulating notifications and reminders is expected to drive the growth of the global market. Also, the rising adoption of A2P SMS in the banking sector, and two-factor authentication, mainly for web platforms and services, are factors expected to drive the growth of the global market. Also, the impact of mobile marketing activities on the A2P SMS market is high due to the growing trend of SMS marketing in financing services, banking, gambling/betting, hospitality, leisure, and advertising industries. However, with digitalization and growing internet penetration, brand promoters are probable to shift from SMS marketing to Email marketing.
However, technical anomalies overshadowing bulk SMS is expected to hamper the growth of the global A2P SMS market. Moreover, technical professionals are required to set up an SMS program to confirm that permissions are structured properly from wireless carriers. Generating shortcodes used in SMS campaigns is a challenge for A2P SMS market growth. Furthermore, the issues of mobile spam may hamper the growth of the global A2P SMS market.
Segmental Analysis:
Among the application segments, the customer relationship management services segment is accounted for a major revenue share and is expected to maintain its dominance in the global A2P SMS market over the forecast period.
Among the end-use industry segment, the retail segment is expected to dominate the target market. The BFSI segment is expected to register the fastest growth in the global A2P SMS market during the forecast period.
Regional Analysis:
North America A2P SMS market is projected to dominate the global market in terms of revenue share, with growth in the US and Canada over the forecast period. Asia Pacific market is expected to account for register faster growth in terms of revenue in the global A2P SMS market. This is attributed to the retailers who focus on mobile marketing strategy and leading to increasing adoption of A2P SMS services in the region. The retailers send a vast number of messages to the users and it creates additional revenue opportunities for the retailers. Revenue from countries such as India and China is projected to register the fastest CAGR during the forecast period. The Japanese market is projected to remain steady over the forecast period.
Global A2P SMS Market Segmentation:
Segmentation by Application:
• Pushed Content Services
• Customer Relationship Management Services
• Promotional Campaigns
• Interactive Services
• Inquiry Related Services
Segmentation by End-use Industry:
• Retail
• BFSI
• Travel & Transport
• Healthcare & Hospitality
• Entertainment
• Others
Segmentation by region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Key Players:
Tyntec
Syniverse Technologies, LLC
CLX Communications AB
Tanla Solutions Ltd.
AMD Telecom S.A.
Angkor Data Communication Group Co., Ltd
Cybercomm
DIMOCO
Global A2P SMS Market іѕ ѕеgmеntеd on the bаѕіѕ оf Application (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services, and Inquiry Related Services) End-use Industry (Retail, BFSI, Travel & Transport, Healthcare & Hospitality, Entertainment, and Others) and region (North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa).
The Global A2P SMS Market wаѕ vаluеd аt UЅD 87,533.2 Мn іn 2020 іѕ рrојесtеd tо іnсrеаѕе ѕіgnіfісаntlу аt а САGR оf 5.2% frоm 2021 tо 2030.
The report on Global A2P SMS Market which оffеrѕ іn-dерth аnаlуѕіѕ оn mаrkеt drіvеrѕ, rеѕtrаіntѕ, орроrtunіtіеѕ, trеndѕ, and other important information regarding the Global A2P SMS Market. This rероrt іnсludеs quаlіtаtіvе іnfоrmаtіоn and quаntіtаtіvе аnаlуѕіѕ оf vаrіоuѕ ѕеgmеntѕ іn tеrmѕ оf mаrkеt ѕhаrе, grоwth, орроrtunіtу аnаlуѕіѕ, mаrkеt value, еtс. fоr thе fоrесаѕt уеаrѕ. The report offers detailed information regarding the various key players operating in the global A2P SMS Market, their financials, key developments, supply chain trends, technological innovations, apart from future strategies, acquisitions & mergers, market footprint, and COVID-19 Analysis. This report is based on analysis, synthesis, and interpretation of the information gathered regarding the Global A2P SMS Market from various sources. We analyzed the data and information and gained insights using primary and secondary research efforts with the primary objective to provide a holistic view of the Global A2P SMS Market.
Market Dynamics:
The increasing number of mobile users across the globe and growing attraction toward mobile marketing are major factors expected to drive the growth of the global A2P SMS market. Increasing adoption of A2P SMS across different domains such as tourism, healthcare, and banking are in favor of using A2P SMS as a default channel for employee engagement, marketing communications, and circulating notifications and reminders is expected to drive the growth of the global market. Also, the rising adoption of A2P SMS in the banking sector, and two-factor authentication, mainly for web platforms and services, are factors expected to drive the growth of the global market. Also, the impact of mobile marketing activities on the A2P SMS market is high due to the growing trend of SMS marketing in financing services, banking, gambling/betting, hospitality, leisure, and advertising industries. However, with digitalization and growing internet penetration, brand promoters are probable to shift from SMS marketing to Email marketing.
However, technical anomalies overshadowing bulk SMS is expected to hamper the growth of the global A2P SMS market. Moreover, technical professionals are required to set up an SMS program to confirm that permissions are structured properly from wireless carriers. Generating shortcodes used in SMS campaigns is a challenge for A2P SMS market growth. Furthermore, the issues of mobile spam may hamper the growth of the global A2P SMS market.
Segmental Analysis:
Among the application segments, the customer relationship management services segment is accounted for a major revenue share and is expected to maintain its dominance in the global A2P SMS market over the forecast period.
Among the end-use industry segment, the retail segment is expected to dominate the target market. The BFSI segment is expected to register the fastest growth in the global A2P SMS market during the forecast period.
Regional Analysis:
North America A2P SMS market is projected to dominate the global market in terms of revenue share, with growth in the US and Canada over the forecast period. Asia Pacific market is expected to account for register faster growth in terms of revenue in the global A2P SMS market. This is attributed to the retailers who focus on mobile marketing strategy and leading to increasing adoption of A2P SMS services in the region. The retailers send a vast number of messages to the users and it creates additional revenue opportunities for the retailers. Revenue from countries such as India and China is projected to register the fastest CAGR during the forecast period. The Japanese market is projected to remain steady over the forecast period.
Global A2P SMS Market Segmentation:
Segmentation by Application:
• Pushed Content Services
• Customer Relationship Management Services
• Promotional Campaigns
• Interactive Services
• Inquiry Related Services
Segmentation by End-use Industry:
• Retail
• BFSI
• Travel & Transport
• Healthcare & Hospitality
• Entertainment
• Others
Segmentation by region:
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
Key Players:
Tyntec
Syniverse Technologies, LLC
CLX Communications AB
Tanla Solutions Ltd.
AMD Telecom S.A.
Angkor Data Communication Group Co., Ltd
Cybercomm
DIMOCO
Scope:
| Report Data | Market |
| Forecast 2022 | XX million/billion (2022-2032) |
| CAGR 2022 - 2032 | % |
| Analysis Period | 2022 - 2032 |
| Base Year | 2021 |
| Forecast Data | 2022 - 2032 |
| Segments Covered | By Type, By Application, And by Regions |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa |
| Key Companies Profiled | . |
| Key Segments | By Type By Applications |
| Report Coverage | Market Drivers, Market Trends, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis |
Frequently Asked Questions
What is the future market value of the ?
The current market value for is expected USD XX million/billion by 2022.
What is the CAGR of the Market?
The is to grow at a CAGR of 5.3% during the forecast by 2032.
What is the Market segment?
On the basis of type, the is segmented into Types.
Who are the key players operating in the ?
The major players operating in the are Company.
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